Frills by AD was founded by Annaliese Dayes of America’s Next Top Model- British
Invasion. Remember your school days? Your freshly ironed shirt, well polished shoes, straightened
tie and pleated skirt? But of course the uniform was never complete without your white
frilly lace socks.
This is where the concept for “Frills by AD” began. For us it was about taking the
familiarity of frilly socks, but updating them to create something modern, quirky, fun and
unique. We believe that ankles can make a statement too, and that while everyone may
not be as style-adventurous as a fashion blogger, we can all show a
touch of individuality.
Quality is also key and for us at Frills this means quality assuring each hand- Finished
pair from our talented seamstresses all located within the Greater London area. So when
we say, “Made with love. Wear with Pride” this statement definitely runs true to our
hearts.
Our styles range from subtly stylish to full-on funky frills. Frills can be worn with a wide
range of footwear, from sporty high tops and baseball sneakers to the more
sophisticated brogues and even heels. Each pair is original and one of a kind; and all of
our styles are exclusively limited edition.
Frills by AD will be at High Street Fashion Week.
They will be participating in the daytime pop up boutique and our catwalk show.
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