High street fashion week - Filthy Sexy London

Filthy Sexy London (FSL) is a new boutique fashion line specialising in edgy, unique pieces inspired by the style, people and atmosphere of London itself. We cater for both men and women, and due to the versatility of our pieces, many have proven to work as unisex. We wanted to encourage our customers to write their own fashion rules.

Our concept is a fresh take on the slogan T-shirt with some fabulously British, London attitude thrown in. We have also decided to produce Jumpers for Autumn/Winter 2013, swimwear and underwear.

Created in 2012 by two London based friends and business partners with a love of fashion, Filthy Sexy London was the result of searching for an edgy, sexy, fun, good quality T shirt brand with impeccable fit but not really finding one that was everything we wanted. We wanted garments that can be dressed up or dressed down, can be the focus of an entire outfit or pull a look together. We wanted to create pieces that can be worn season after season and do not blindly follow trends. In addition and most of all, we wanted our brand to fly the flag for British pride and pay homage to the iconic city of London which has given us the inspiration, the independence and the courage to follow our dreams.

Fit and fabric are incredibly important to us and we have spent time ensuring all of our pieces are of excellent quality, flattering and easy to wear. We have designed the perfect cut to make the wearer look and feel good, and chosen the perfect fabric composition that make our garments last and remain looking as wonderful as the first time you wear them.

Being a British based company we strive to help our own economy. Our pieces are produced in the UK and the EU. Through our designs we bring you the essence of Filthy Sexy London, the true meaning of London contained in our 'London Philosophy' - something created from the heart and exclusive to all our designs. FSL brings you the London the tour guides don't show you. We want to share 'our London' with our customers and let them see why we believe London really is the greatest city in the world. We wanted to create a real, raw, honest feel of London expressed through design and words. So many things inspire us - people, music, art, words, style, architecture...also the many different parts and diverse nature of London.

London isn't just a city, it's a way of life, a state of being that is different to anything and anywhere else in the world. FSL brings you a million experiences of a truly fascinating life in a modern, edgy, ready to wear collection. By wearing FSL you are wearing a piece of London. Let the most exciting times of your life be immortalised in what you wear. A picture may well say a thousand words, but an FSL garment says even more. Not for the boring, Filthy Sexy London produces wear-with-anything, make-a-statement, original pieces that will not only turn heads, they will break necks.

Our company in a nutshell is: Exceptionally Rebellious, Sex-Infused, Avant Garde With A Vintage Feel, Edgy British Glamour. Filthy Sexy London will be featuring at High Street Fashion Week 2013. We have chosen to take part in this exciting event to launch our business into the world of fashion. 

Filthy Sexy London will be at High Street Fashion Week. They will be participating in the daytime pop up boutique and our catwalk show.

High street fashion week - Dear layla Boutique

For dreamers & lovers, we are a vintage inspired online boutique; based in Essex/ London. Every item has been handpicked and pre-loved, with some selected items being customised. Sourcing one-off classic pieces from around the UK. Mixing unique pieces with modern day fashion and creating timeless beauties that make
 all us girls feel that little bit special, every time we wear them!


We also have our own range of unique, customised printed tees.

Dear Layla is influenced by best friends, love, dressing up, the streets of London,
 Sunday dreaming and cherished memories.


Dear Layla Boutique will showcase in the High Street Fashion Week pop up boutique. 

High street fashion week - Lillies of the Alley

With everyone jumping on the "I'm a t-shirt designer" bandwagon recently, it's hard to actually find something special among the current mass-produced, mass-worn mediocre pieces. Which is why Lillies of the Alley is so appealing. The brainchild of Nathalie McDonnell was conceived almost four years ago and has been growing ever since.

It all started with friends and passers-by complimenting her customised t-shirts; Nat simply wanted to make designs that no-one else wore, bringing an element of her families Rock N' Roll, music industry background and, in short, putting it on her chest.

The Ts caught the eye of a Topshop buyer, giving Nathalie the chance to showcase five of her design pieces under the Lollipop boutique name at Topshop Oxford Circus. Working with Topshop & Arcadia gave Nathalie a platform for expanding her designs from t-shirts to a brand status- watch out for the hoodies, jumpers, baby-grows and much more.

Collections have since featured in GQ & HUBYO & are now available to buy online at their official online store www.lilliesofthealley.com as well as their boutiques at Runway Republic & Asos Marketplace.

Nat says: "I knew this could be something really special when Debbie Harry (of Blondie, possibly the coolest woman on the planet) wore a hoody I had made her. Seeing my idol in one of my own designs was amazing and definitely a small taste of success.."

We stay tuned for whats next ... 

Lillies of The Alley will be at High Street Fashion Week. They will be participating in the daytime pop up boutique and catwalk show.