Joico - Style and Finish new products

Joico Website 

So when i was asked to review some of the New editions to the Style and finish range at Joico, i was more then happy to oblige. My hair struggles with products and with the technology involved within Joico's product to protect hair as well as get the best out of it. I knew i was dying to try the Power Whip and Power Hold hair spray. 

The style and finish range is described as ;

Our Style & Finish formulas
feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.

Ethos of the company ;

Our company Mission and Core Values are expressed as such", says Jones, adding "our mantra says it all... 'All for the love of beauty'. From the stylist behind-the-chair who's passionate about revealing the potential of every person's individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people.  Joico is a company whose purpose is to support the salon professional. Everything we do—from continually pushing the boundaries of technology to improve the performance of our products in the salon and at home, to exploring innovative ways to inform and inspire - is done with the stylist in mind. 

So firstly the Power Whip, described as :

A concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity. Plum Kernel Oil nourishes hair with incredible moisture without adding weight.

This creamy, luxurious feeling foam will lock your style in place for up to 72 hours. It will deliver an ultra-firm, flexible and touchable hold with incredible fullness, thickness and volume.

Sleek professional packaging with a helix in the corner to symbolise the nutrients. Very stylish addition to anyone's hair routine. Now the hair whip is ideal for my curly and uncontrollable hair. I find if I use a mousse then it will end up, overloaded and just crispy feeling. Or it will just run out over the course of the day so my ends and underneath will be so frizzy. I don't like to put so much in that it's obviously loaded heavy with product. I just would like to put enough in when it's drying so it then binds it for the day. This is why I like the holding rating on the products, this will give you the perfect product for whatever event. So if I was just wanting to hold my hair lightly for a daily effect then I can choose a lesser strength. This doesn't make my hair feel crunchy or loaded. I always put serum on before then the mousse, it still looks natural with this product. So I'm really happy with the power whip. 

Then we come to the Power Hold Hair spray :

A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold. Opal Powder creates tremendous shine, and special silicones contribute to a smaller particle size for a non-sticky fixative. hair is 5.5 times more thermally protected to 450°F. Colour-safe.

This firm to ultra-firm, layerable hairspray will give your hair a long- lasting, firm yet flexible finish that isn’t hard feeling. Plus, it will increase your shine by 170% and protect your hairstyle from humidity by 89%, (even after three days).

Now the finishing spray is probably the product I would use regularly as it just illuminates them last stragglers. Its a light spray and again if your like me and have really uncontrollable hair, I use serum first. Then this hair spray will definately give you a light feeling and hold. It smells amazing and also leaves your hair seperated even with the heavy hold rating.

So I'm so impressed with the Joico products as they definately remind me of salon quality. Giving you that hold with your hair still feeling light and bouncy.