Tuesday, 27 January 2015

W7 - New flawless foundation and In the nude palette




I have loved W7 products and found there face and eyeshadow palettes to be fantastic quality. So I'm really excited to try the new addition to the foundation family and the "In the nude" palette.  So I'm hoping that "In the Nude" really matches the quality of its sister palette "In the buff". 


They say : 

W7 Make Up is the inspiration of 2 entrepreneurial men, created in 2002. Their aim "that every woman should have access, to an extensive range of cosmetics at an affordable price".

The company has grown year on year and now boasts a collection of over 500 products. Including nail polish, lipsticks, eyeshadows and more mascara's than you could dream off. Plus with new products bring added, the W7 family keeps on growing. 

"She's flawless foundation" Shade 1


Includes sponge for better application, simply soak the sponge in makeup and apply directly on the face. Includes mirror for convenient application. Three shades available.

Initial use - Press firmly several times onto the sponge to release the foundation to the surface. Then dab the air puff cushion lightly and apply to the face in a patting motion as required for a smooth even finish.


This compact is taking the front running in bringing the Korean beauty regimes to the UK shores. It is called a "Cushion compact" in Korea and what it does is encourage you to pat your foundation on to the face, which should give a flawless airy finish. It will give a light coverage of foundation with a full coverage finish. Now i have shade 1 and i will admit that it runs quite dark on the sponge. I used a light powder to balance this out but i could use this alone in summer. So for pale ladies i would say this is a foundation you may need to await more shades to become available. W7 need to open up the shades on this compact as 3 shades is quite small for a new release. Also being the first I've seen using this technique and front runners to bring it to the UK market, they need to have more shades available to the public. 


It was easy to apply and i have used many cushion foundation's from Korea to make a comparison. If you find the sponge quite firm, then i would recommend using a powder sponge if you want a softer application. It will give the same results and also pick up more product so you can pat on quicker. So overall the compact works as well as the Korean versions. The only downside is the shades available to purchase. It applies well and evenly with the foundation being easy to apply with a few pats to the skin and a seamless blend-ability into the skin. 

"In the Nude" palette


An eye shadow palette containing 12 inspired shades for a softly smokey look.

A beautiful palette with a mix of matte and shimmer shades, giving the perfect amount of variation to create smokey eye looks. Now you can use the more chocolate shades to have a soft smokey creation with a golden shimmer, Or use the more darker shades on the right hand side to have the intense smokey look we have become accustomed too. Its such a versatile palette for any amount of looks and so affordable. The darker shades are so soft and they have so much pigment its really impressive. I found the shades easy to blend and they aren't too powdery as most eyeshadows can be. However they can feel dry to the touch.


Below is the look i created with the palette using mostly the second row of swatches in the palette, then using the darkest shade to just define the outer crease. This blended in beautifully to the chocolatey shades and didn't over power the look. 


Look created with "She's flawless" and "In the Nude" palette


W7 is still bringing out quality products with affordability. Brilliantly in touch with the beauty world, bringing out the cushion foundation "she's flawless". Also giving affordable alternative, to anyone on a budget with the "In the Nude" palette. 



1 comment:

  1. I have never heard of or tried anything from this line! Thanks for the review.

    ReplyDelete

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