W7 - New flawless foundation and In the nude palette

I have loved W7 products and found there face and eyeshadow palettes to be fantastic quality. So I'm really excited to try the new addition to the foundation family and the "In the nude" palette.  So I'm hoping that "In the Nude" really matches the quality of its sister palette "In the buff". 

They say : 

W7 Make Up is the inspiration of 2 entrepreneurial men, created in 2002. Their aim "that every woman should have access, to an extensive range of cosmetics at an affordable price".

The company has grown year on year and now boasts a collection of over 500 products. Including nail polish, lipsticks, eyeshadows and more mascara's than you could dream off. Plus with new products bring added, the W7 family keeps on growing. 

"She's flawless foundation" Shade 1

Includes sponge for better application, simply soak the sponge in makeup and apply directly on the face. Includes mirror for convenient application. Three shades available.

Initial use - Press firmly several times onto the sponge to release the foundation to the surface. Then dab the air puff cushion lightly and apply to the face in a patting motion as required for a smooth even finish.

This compact is taking the front running in bringing the Korean beauty regimes to the UK shores. It is called a "Cushion compact" in Korea and what it does is encourage you to pat your foundation on to the face, which should give a flawless airy finish. It will give a light coverage of foundation with a full coverage finish. Now i have shade 1 and i will admit that it runs quite dark on the sponge. I used a light powder to balance this out but i could use this alone in summer. So for pale ladies i would say this is a foundation you may need to await more shades to become available. W7 need to open up the shades on this compact as 3 shades is quite small for a new release. Also being the first I've seen using this technique and front runners to bring it to the UK market, they need to have more shades available to the public. 

It was easy to apply and i have used many cushion foundation's from Korea to make a comparison. If you find the sponge quite firm, then i would recommend using a powder sponge if you want a softer application. It will give the same results and also pick up more product so you can pat on quicker. So overall the compact works as well as the Korean versions. The only downside is the shades available to purchase. It applies well and evenly with the foundation being easy to apply with a few pats to the skin and a seamless blend-ability into the skin. 

"In the Nude" palette

An eye shadow palette containing 12 inspired shades for a softly smokey look.

A beautiful palette with a mix of matte and shimmer shades, giving the perfect amount of variation to create smokey eye looks. Now you can use the more chocolate shades to have a soft smokey creation with a golden shimmer, Or use the more darker shades on the right hand side to have the intense smokey look we have become accustomed too. Its such a versatile palette for any amount of looks and so affordable. The darker shades are so soft and they have so much pigment its really impressive. I found the shades easy to blend and they aren't too powdery as most eyeshadows can be. However they can feel dry to the touch.

Below is the look i created with the palette using mostly the second row of swatches in the palette, then using the darkest shade to just define the outer crease. This blended in beautifully to the chocolatey shades and didn't over power the look. 

Look created with "She's flawless" and "In the Nude" palette

W7 is still bringing out quality products with affordability. Brilliantly in touch with the beauty world, bringing out the cushion foundation "she's flawless". Also giving affordable alternative, to anyone on a budget with the "In the Nude" palette. 

New releases - W7

http://www.eastendcosmetics.co.uk

So we have had some amazing products, hit the shops and online in spring 2014. So shall we run down some more W7 cosmetics. Sorry this is going to be a long and in depth review. I'm just ready to share the innovative, quality and overall product's.

(W7 In the Buff-palette review, Coming soon)

They say ;

Step into the world of glamour and high fashion at affordable prices with W7 cosmetics. 

 W7 offers everything you need for a perfect makeover from grooming to dazzling that includes 

nail treatment, manicure items, eyebrow utensils, lipsticks, lip glosses, lip balms, eye makeup, 

face makeup, applicators, makeup palettes and 150 shades of nail polish. 

Add lustre, funky colours and flavour into your regular makeup.

So firstly we have "W7's Honey Queen, honeycomb blusher" 

W7 have a new boxed powder, which have been compared to other brands. I love W7 boxed powders and find they are amazing for quality and price. The packaging is professional and no different to a bigger brands offerings. I'd use a compact mirror with the box powders, for on the go. 

Now the powder within you almost get a confusion, as if its a dusky orange/blue blusher. 

In this case it's not what you expect at all. 

 As you can see above, the hexagons are different colours. The light blue are quite hard to see. It's not  shimmery, though flecks can be seen in the light. You would maybe need a highlight, after the first use when the tiny shimmers have gone. I'm actually glad as i can pair this with Honolulu and blend effortlessly. It's an amazing box blush as it's a light coral. 

If you look at my swatch, it's a lovely shade of coral for a slight hint of colour. Perfect for spring/summer looks as its light. Also i find the W7 brushes included are really soft, I use them to contour and apply my cheek items. Ive used other brands brushes included in box blushes and they are like rough sandpaper. I love this blush and will go in my daily routine with honolulu. 

The next is (Cin-Cin), from the new "Full colour Lipstick"

Wow I was impressed with the cheeky lip crayons, a couple of weeks ago. However these "Full colour Lipstick" are very clever and highly pigmented. They are not the usual design for lipsticks. The lipstick within, sits in the tube and has a click mechanism. So you can click up the amount you need, then click down after use. May not impress some but i think its great.

I wasn't aware of full colour, as was trying to find the honey queen blush. I'm so glad I was introduced to the "full colour range". So being budget brand you'd expect a lower quality. W7 have stepped up and delivered quality products.

So Cin-Cin is a pink from first looking but on my swatch, it does have a undertone of purple. I really love these colours as they are brights and exciting. 

Also very hydrating on application and great coverage. The colour is beautiful and seasonal too. So overall I would say these new items are fantastic. Brilliant colour and from a budget brand it's really quite remarkable. I'm so glad that W7 continues to release affordable, quality makeup.